In recent years, we've transformed our business by partnering with you, our lender network. To reflect these changes and our future direction, we introduced a new name for our lender network and multifamily loan offerings: Freddie Mac OptigoSM.
As part of our lender network, we encourage you to integrate this new name into your existing and future marketing materials. Below you’ll find guidance and examples of how to do this.
Logo usage is normally restricted to our Optigo lenders. To request a logo, use our online form.
If you have more questions about Optigo, please send us an email, and thank you for joining us on our journey to "Aim higher. Optigo further."
It's the new name for our lender network and loan offerings. All our Seller/Servicers are now Freddie Mac Optigo lenders selling and servicing Freddie Mac Optigo loans.
You got us there. Optigo is a word we made up – it combines our commitment to create optimal solutions with our drive to go and get them done. The word "Optigo" makes us think of optimal, optimistic, optimize… all words that reflect our ethos at Freddie Mac Multifamily. And the word "go" reflects that we’re never satisfied with the status quo – we're always moving forward.
We are still proudly Freddie Mac Multifamily. This hasn’t changed. Freddie Mac Optigo is our lender network and our loan offerings. The company and our securities are still Freddie Mac Multifamily.
Please use "Freddie Mac Optigo" when you're talking about the lender network or our loan categories. But continue to use Freddie Mac Multifamily to refer to our company.
We created Optigo to be a one-word value proposition for the top lending network and loan offerings in multifamily finance. Over time, borrowers will come to know that if it’s Optigo, it's the best.
We ask that you now refer to yourselves as Freddie Mac Optigo lenders. You don't need to change anything already printed, but over the next few months, as you update your website and create or edit marketing materials, please start using the Freddie Mac Optigo name and logo. You can request a logo here.
If you use social media, follow the Freddie Mac Multifamily LinkedIn Showcase page. When you post, please tag us by typing @Freddie Mac Multifamily and #optigofurther.
Here are some examples of how you might use "Freddie Mac Optigo" in communications to your borrowers:
Yes, this spring there will be an update to the Guide and you will see more of how we are integrating Optigo into our company, as well as how you should integrate it into yours.
To request a logo, please use our online form. We will respond within one to two business days. As part of this process, we will request to see a screenshot to review how you are using the logo.
In most cases, as Freddie Mac Optigo lenders offering Freddie Mac Optigo loans, you would want to use the Freddie Mac Optigo logo. This covers all our Multifamily loan offerings and our lenders. Our company name, Freddie Mac Multifamily, still appears in the Optigo logo — so your borrowers know they’re in the right place.
If there's a reason that you're referring to our broader company, then the regular Freddie Mac Multifamily logo might be the better fit. If you think this is the case, you can indicate this on the logo request form.